Let’s meet Chris Taylor, founder of Actionable Books.
Business: Actionable Books
Location: Toronto, ON
Owner: Chris Taylor
Size of Business: $180K
One-Year Goal: $320K
Vision Statement: Actionable Books sells Actionable Workshop subscriptions to Dan on a global scale.
Describe Your Ideal Client: Dan is a seasoned small business owner. He has a passion for his business, his industry and his staff. He owns his office space, and commutes to it from his house just outside the city. He’s married (recently) and has young kids. He’s looking to take a step back from his business by empowering his staff. He wants to be a stronger leader, and has been reading business books lately to figure out how to be one.
What are your 4 Connecting Strategies: Referrals, Partnerships, Online, Media
Did you hit your financial goals? We did!
How did the SLAP impact your business? Focus was huge – scaling back on certain initiatives to focus on the most profitable and aligned with my vision.
Clarity of message – through focus, I was better able to explain what I do and how I do it.
Great connections – I love the people who I’ve connected with through the Silver Lining universe!
Looking back, what was your biggest roadblock to your business growth prior to the SLAP? Lack of focus. The curse of the entrepreneur is the ability to see opportunity in everything, giving me “reason” to chase after every shiny object that came along. My biggest gain from the SLAP process has been understanding that while I may SEE opportunity everywhere, saying “No” to the good allows me the freedom and focus to say “yes” to the excellent.
Describe Your Ideal Client: 42-year-old married, professional female with children, living in the W. Village, Tribeca or SoHo. She’s working on herself and wants wellness in all areas of her life. She is interested in long-term success, and not short term fixes. She’s noticing that her body is not working the same way it used to. The last thing she read was Eat Pray Love. In her spare time she goes to yoga, spends time with friends and is active in the city with cultural kid stuff.
What are your four connecting strategies: Branding, Loyalty, Referrals, Partnerships
Did you hit your financial goals? Yes – first quarter profit is up 21% from last year. 2010 = $15,500. 2011 = $19,500. Goal for 2011 = $27,040
What were the three biggest impacts the SLAP had on your business? Clarified vision, calculated potential, inspired possibilities
Looking back, what was your biggest roadblock to your business growth prior to the SLAP? I was paralyzed with lack of structure.