The Silver Lining Action Plan, (SLAP™) is a business method that takes a small business with revenues between $100,000 and $2,000,000 through a process of evaluating their business model, setting one year financial goals, building out the action plan to hit those goals and then proving the resources and accountability to ensure the goals are met. Think Weight Watchers for small business. Our goal: Every small business that has a SLAP makes more money doing what they love.
When you build a SLAP you go through a very standardized process that results in you having a very customized SLAP for your business.
Step 1: Set a Vision Statement for your business. What do you do, who do you do it for and what scale do you want to operate on?
Step 2: Set a One Year Financial Goal. We evaluate your business model, do a realistic look at revenue and expenses, figure out profit centers and come up with the best way to grow your business- that will make you the most money and will be realistic to accomplish.
Step 3: Identify Your Ideal Client. You cannot afford to talk to everyone as a small business. We figure out the best client to talk to.
Step 4: Create Your Action Plan. Your Action Plan is entirely about figuring out how to Connect with your Ideal Client in order to hit your One Year Goal. You learn about the 8 Connecting Strategies that we think work for small businesses- Branding & Identity, Events, Media, Partnerships, Referrals, Loyalty, Online Connecting and Incentive Based Sales- pick 4, implement one per quarter, set quarterly goals, build out Monthly Action Items and Go!
Step 5: Execute. You have 12 months to complete your Action Items, hit your Quarterly Goals and lead up to accomplishing your One Year Goal.